All articles by Fi Forrest

Senior writer at GMS, GlobalData. Previously feature writer at Just Style. TABBIE Honourable Mention winner. BA (Open) in English | BSc (Hons) in Geosciences. Also a graphic designer with certificates in Digital Marketing and Social Media. Lives by the beach.

Fi Forrest

Marketing pain management: targeting for success 

Part of a series on leading marketing pain points.
Marketing has seen some epic misfires in the last decade. What could possibly go wrong?

Transforming US energy landscape with hydrogen 

Hydrogen will play a significant role in reaching net zero, and hubs could be the key to unlocking its potential. With ambitious goals in sight for 2050, how is the US encouraging the growth of hydrogen hubs, generating funding and diversifying demand?

How will the EU deliver on its hydrogen ambitions?

Maria João Duarte, EMEA Representative to EU Institutions at Mitsubishi Heavy Industries (MHI), discusses how collaboration and cooperation is the only way forward to realise the EU’s ambitious plans for hydrogen.

Renewable hydrogen: Decarbonisation is a “fundamental transition” requiring long-term planning

Analysts believe that renewable hydrogen, also known as green hydrogen, is the missing link between renewable power sources such as wind and solar, and hard-to-decarbonise sectors such as heavy-duty transport and industry. Dr Kerry-Ann Adamson, Global Strategic Advisor for Hydrogen and Dr Hans Dieter Hermes, Vice President Hydrogen at Worley, discuss how hydrogen can deliver on its promise, and why policymakers need to be planning for the next few decades.

Broadband services development: Monetising underutilised assets of power companies

Power companies have access to vast amounts of existing hardware and resources, including power lines and substations. These companies can capitalise on these assets and generate new revenue streams by building and developing broadband services.

Deal focus: the value of premium virtual data rooms in energy M&A and financing

An in-depth assessment of the role of secure and seamless file-sharing technology between deal participants.

Why ammonia is key in the global effort towards decarbonisation 

Hydrogen and ammonia are vital pieces of the puzzle for renewables moving forward. Professor Emmanouil Kakaras, Executive Vice-President NEXT Energy Business, Mitsubishi Heavy Industries Group, tells us that reaching targets for decarbonisation will mean utilising hydrogen of every colour, supporting initiatives such as the European Hydrogen Backbone, and investing in new technology.