Sætre Ballerina had appointed pi global to present Ballerina as a brand that ‘children love and the whole family likes’, while creating a brand under which several new products can be launched.
Pi Global noted that the packs were created with two distinct expressions to facilitate maximum flexibility for it to be used across various product types, pack formats and across all other consumer touch points.
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Designed to create an impactful Ballerina shelf presence in store, the new packaging features a connector that allows the manufacturer to communicate new product propositions more clearly to customer.
The new packaging is a part of the company’s plan to double the sales of Ballerina brand and become the leading family brand in Norway in 2013.
