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6 September 2021updated 17 Sep 2021 8:05am

Orum Automates Outbound Sales Workflows

Concept: NY’s Orum has released an engine that drives the modern sales stack, integrating with the client’s most important tools. Orum leverages AI to identify voicemails, filter out bad numbers, and navigate phone directories to get the reps into live conversations promptly. The solution can empower the inside sales team by automating the complex parts of outbound calling.

Nature of Disruption: Orum is a sales stack engine that integrates with and pulls data from current enablement platforms such as Salesforce, SalesLoft, and Outreach. It gives reps complete contact information, notes, and campaign information by utilizing AI to distinguish between human voices, voicemails, and dial-by-name directories. Managers can listen to recorded calls in Orum to assist representatives in areas where they need to improve. They can also search for and filter calls based on disposition and kind, with the possibility of sharing recordings for training purposes. Orum’s technology handles over 2 million calls every month and utilizes the information to retrain its ML algorithms, which filter out problematic numbers and navigate phone directories automatically. The startup claims that by eliminating the need for salespeople to accomplish this, it efficiently automates half of sales reps’ daily work, resulting in cost reductions across businesses.

Outlook: The cornerstone of sales development is, arguably, live conversation. After they have decided on a product to buy, most customers want to chat about it. Companies are frequently compelled to recruit sales teams to generate the activity needed to meet pipeline targets, but these entry-level positions may be wasteful and counterproductive. Reps can focus on hosting quality discussions with prospective customers rather than completing the hard and repetitive effort necessary to get a touch of a prospect, as Orum seeks to increase their level of sales activity without necessarily increasing their staff. The startup has closed a $25mn Series A funding round led by Craft Ventures, with participation from other existing backers. It plans to use the wealth for general expansion, keeping the focus on product, customer service, and international market expansion.

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